Industry News, Printers News

Crown Helps Bring Christmas Cheer to Consumers with Festive Tins

McVitie’s biscuit selection, Quality Street, Walkers shortbread use specialized tins.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

For 2017, Crown Aerosols & Specialty Packaging Europe has been engaged by several of its longstanding customers to create brand new Christmas-themed tins and the results have been as glittering and impressive as the decorations on the tree.   McVitie’s biscuit selection has literally created a Christmas tree of biscuits, with its wide variety of delicious offerings making up the baubles set on a background of snowflakes. Quality Street has commissioned a series of three tins, which focuses...

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